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Calling to protect what he calls “British values”. Claiming he was “borderline depressed” when Nigel Farage said he wasn’t standing in the election. Accusing the Labour party of being “race-obsessed” and inciting the “violent thuggery” taking place across Britain.

These are just some of the headlines that have swirled around Zia Yusuf in recent weeks. He is the multi-millionaire tech entrepreneur and Reform mega-donor who just replaced Richard Tice as the party’s new chairman. Scotland-born Yusuf, 37, a self-described “British Muslim patriot”, whose parents came to Britain from Sri Lanka in the 1980s, might sound like an unlikely spokesperson for a party putting border-control at the forefront of its aims, but commentators say his appointment is hardly a surprise.



The Goldman Sachs alumni, who earned an estimated £31m from selling his luxury concierge app Velocity Black last year, has long spoken publicly of his admiration for Farage and was the biggest donor to the party during this summer’s general election campaign. "We have lost control of our borders. That's my view.

And I think it's an objective statement," he recently told the BBC, adding that the UK needed a “grown-up discussion about immigration without name-calling.” That his appointment comes amid a growing wave of riots across the country has only added fuel to the flames of those accusing him and his party of being racist and deploying Islamophobic and hate-filled rhetoric. “[We] .

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