“I am one of those people who likes to fill their bag,” Zendaya told Vogue upon landing her first Louis Vuitton accessories campaign for the brand’s Capucines line . “I gotta put my computer in it, I gotta put this, I gotta put that. I’ve gotta have options.
I need options.” Despite having her pick of the house’s vast leather goods archive – she developed a particular fondness for the rereleased Diane this summer – Zendaya has landed on what many might consider the entry point into the logoed LV sphere: the everything-but-the-kitchen-sink tote aptly named the Neverfull. Unlike the Diane, which has become something of a ’90s sleeper hit owing to our current insatiable appetite for vintage, the 2007-launched Neverfull has never gone away.
A mainstay on the arms of anyone north of Birmingham and south of Leeds (Chester girlies, we see you!), the capacious carry-all, fashioned from monogram canvas and featuring side laces, once retailed in the hundreds and was the gateway into the luxury landscape for aspirational shoppers looking to the likes of Victoria Beckham – who was, for a time, loyal to the label’s splashy Stephen Sprouse line – for inspiration. While Zendaya is the woman who convinced Mugler to loan out its legendary gynoid suit and inspired Bob Mackie to save the most naked of his naked dresses for her, she is also the fashion fan who once proudly plastered the LV print across her MySpace page to impress fellow users. She is, as we know from he.
