Wednesday, January 8, 2025 Zartico transforms travel marketing with advanced data science, unveiling new leadership and innovative tools to optimize strategies and drive impactful results. Zartico, an innovative MarTech company based in Salt Lake City, Utah, has unveiled significant leadership appointments and new hires as it rolls out a cutting-edge marketing technology solution. This development is set to redefine how travel and entertainment marketers leverage data to address critical industry challenges.
Revolutionizing Marketing Through Data Science Zartico’s groundbreaking approach moves beyond data aggregation to deploying advanced data science to provide actionable marketing insights. This enables destinations and place-based businesses to optimize their strategies by identifying and engaging ideal customers with precision. According to Sarah Lehman, Zartico CEO, the company’s technology deciphers complex data patterns, offering marketers a powerful tool to enhance campaign effectiveness and demonstrate tangible results.
“Zartico’s data science illuminates hidden patterns of movement and spending, empowering marketers to act decisively and optimize their impact,” said Lehman. Dynamic Leadership Enhances Capabilities As part of this evolution, Zartico has elevated Nicole Brownell to Chief Operating Officer and welcomed Regine Lawton as Chief Technology Officer. Brownell, with two decades of expertise in organizational growth and behavioral marketing, is poise.
