Indian YouTuber Ishan Sharma, who went viral for criticising the USA’s tipping system, has now shared three observations on Delhi’s most expensive mall, DLF Emporio. Known for housing some of the world’s top designer brands, DLF Emporio is one of Delhi’s most upscale shopping destinations. YouTuber Ishan Sharma recently visited the Delhi mall with a friend and shared his observations on the social media platform X.
Here is what he found: Elitist treatment Ishan Sharma said that luxury brands in the mall create an illusion of exclusivity by treating their customers with something resembling indifference. (Also read: Indian YouTuber sparks a row by leaving only 10% tip in US restaurant, claims waiter kept his balance amount ) People who go to high-end designer boutiques expecting good customer service might just end up disappointed as these brands use elitist treatment to reinforce the perception of exclusivity, said Sharma. He shared his own example of being asked to wait by the doorman of a Cartier showroom.
“A cartier doorman asked us to wait in line and there was no one to attend us when we did get inside. “This partly ignorant and elitist treatment makes you crave their acceptance even more. My friend ranted about it for the rest of the evening expecting good service.
It makes no sense at first, but works well for luxury brands,” the YouTuber explained. Sensory branding DLF Emporio gives customers the luxury experience as soon as they step in. According to Sh.
