YouTuber Ishan Sharma shared his experience visiting Delhi's luxury DLF Emporio mall, highlighting "sensory branding," limited product displays, and an elitist attitude from staff. His review sparked mixed reactions online. New Delhi: YouTuber Ishan Sharma from Bengaluru, who previously drew criticism for calling New York’s tipping system a “scam”, recently shared his observations after visiting Delhi’s “most expensive mall” DLF-Emporio.
Sharma, aged 22, dropped out of his electrical engineering degree at BITS Goa in 2022 to focus full time on his YouTube channel and marketing agency called MarkitUp. Ishan Sharma DLF Emporio review Situated in the affluent Vasant Kunj area, DLF Emporio features more than 100 luxury brand stores. However, Sharma expressed disappointment over some aspects.
In a post on X, Sharma shared three key observations about his visit to DLF Emporio. Firstly, he mentioned “sensory branding”, noting a consistent and luxurious aroma throughout the mall, which created an “opulent and elegant vibe.” Ishan Sharma posts DLF Emporio review on X He then visited DLF Promenade, a nearby mall, where he felt an immediate contrast in the experience.
The second point Sharma made was about “negative space”, explaining that the had minimal number of products on display which felt like a waste of space to him. However, he noted “that’s how people perceive luxury.” This sparse arrangement of items created an illusion of higher value, justifyin.
