Americans’ fascination with their looks is no secret, but they’re not alone. A new study from fashion retailer Public Desire ranks the countries most concerned with appearance, with the United States and Canada nearing the top. The study analyzed global fashion priorities using metrics like search volumes for appearance-related concerns and gross domestic product (GDP) spending on clothing.
Using an analytical model from the Wharton School of the University of Pennsylvania, researchers evaluated 73 countries’ attributes to find the regions where physical appearance matters the most. According to the ranking, these are the 10 most vested countries. In Europe, Style Is a Statement When it comes to prioritizing outward form, Ireland takes the crown, ranking first among countries most concerned about looks.
High public interest and the proportion of GDP spent on clothing reflect these findings. Searches for “What to Wear” and “Outfit Ideas” reached an impressive 24,729.46 per 1,000 residents.
With 1.03% of Ireland’s GDP spent on clothing, Ireland received a scaled-weighted score of 51.57.
Again, to the west of Europe, Luxembourg holds its own. When it comes to caring about looks, the region ranks sixth on the list. The country demonstrates high public interest in looks, with 16,719.
24 searches per 1,000 residents. Its citizens spend 1.28% of GDP on clothing, making it clear style is ingrained in Luxembourg’s culture.
The study gives this country a weighted score.
