— Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission. Peloton, the celebrated fitness brand known for its high-end exercise bikes, immersive workout experiences and super passionate instructors, just announced that the brand's exercise bikes will be available at select Costco stores soon.
This strategic move aims to make Peloton's premium fitness solutions even more accessible to consumers. Peloton’s decision to partner with Costco feels like a pivotal moment in the brand's ever-changing retail strategy. Over the last five years, Peloton has shifted from a heavy pre-pandemic presence in fitness studios and luxurious hotels to a more recent focus on direct-to-consumer sales through the Peloton website.
The upcoming expansion into Costco warehouse clubs is a clear shift towards fully embracing more accessible retail relationships to capture a much wider audience. What are the benefits of buying Peloton at Costco? Purchasing a Peloton bike at Costco comes with several benefits. Costco members can take advantage of the warehouse club's top-tier customer service, competitive pricing and flexible return policy.
Peloton's Bike+ is expected to be available for $1,999 at select Costco stores, and for $2,199 on Costco.com, compared to the usual price of $2,495 on Peloton's website. Additionally, Costco members have the convenience of seeing the product in person before making a big purch.
