Requirements for the integration of environmental concerns, human rights issues, fair labour conditions and good governance in industrial development are significantly affecting the business sectors in developing and transitioning countries. FROM the lofty towers of policymakers and implementers to the profit-driven boardrooms of corporations and conglomerates, the increasingly familiar term ‘green’ or ‘greening’ has become a buzzword. It has gained popularity and traction in both the public and business spheres, and is used interchangeably depending on the situation.
It’s even made its way onto the cheeky local burger menu! It is fashionable and trendy to speak or write of ‘greening’ in mission statements and CSR programmes. The media, not to be left out of the linguistic vogue, have joined the chorus and are contributing to amplifying the voice on greening as well as broadening the public and cross-sector support for the greening narrative. However, there is a larger and more comprehensive story behind the ‘green’ or ‘greening’ movement, which frequently emerges as a daring declaration of a new civic awakening in the cause of ensuring environmental sustainability, even as we advance the rhetoric as a united campaign to counteract the greenhouse effects of climate change on our environment.
Yes Minister, as we delve deeper and explore further, we would find that the much-spun narrative on environmental sustainability in our society is more complex and i.
