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PVR INOX, India’s largest and most premium cinema chain, is bringing back one of Bollywood’s most cherished films, Yeh Jawaani Hai Deewani, to theatres on January 3, 2025 across 140 PVR INOX Cinemas in 46 cities. This iconic film, which broke box office records and won millions of hearts upon its release in 2013, is set to dazzle audiences once again, offering an unforgettable cinematic experience for fans old and new. The re-release follows the success of another Dharma Productions film, Kal Ho Naa Ho , which was re-released on November 15th, reaffirming the growing popularity of bringing beloved classics back to the big screen.

These re-releases have become a defining strategy for PVR INOX, as they unite generations—introducing Gen Z and Gen Alpha to iconic stories while giving older audiences a nostalgic trip down memory lane. Hits like Rehnaa Hai Terre Dil Mein and Rockstar have further cemented the box office potential of this trend, making re-releases an integral part of contemporary cinema programming. “2024 has been a year of both, mega blockbusters and thoughtfully curated re-releases", said Niharika Bijli, Lead Strategist at PVR INOX.



"At PVR INOX, we carefully analyze and research potential re-release titles to ensure they resonate with audiences. Yeh Jawaani Hai Deewani is a prime example of such a film. Ayan Mukerji's masterful storytelling sets the perfect tone, making it a timeless repeat watch, with emotions that transcend all barriers.

We are thrilled.

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