Think about how many times this year you've read "Mahira Khan's top saree moments" splashed across a page or phone screen. You've probably lost count. And who can blame youor the poor souls who compile these listssince 2024 has indeed been the year of the saree.
But before you roll your eyes and say, "Isn't every year the year of the saree?" let me stop you right there. Yes, sarees have existed longer than your grandmother's wedding jewellery, but this year, they've been worn, styled, and celebrated in ways that feel distinctly fresh. Blame it on Alia Bhatt if you must.
In July last year she reignited the everyday saree craze with Rocky Aur Rani Kii Prem Kahani in which her character paraded around offices, bazaars, and her living room draped in sarees that had women digging out their heirloom pieces to transform into casual wear. The trend inevitably bled into 2024 with people taking their sweet time to catch up. After all, us Pakistanis weren't able to watch the film until its release on Prime Video in September.
But no harm done – after all sarees are considered timeless. Draped in culture But it's not just celebrities I'm basing these bold claims on. Out in the wild, if you pay close attention while attending the gajillion weddings taking place this month, you will witness the fact that people are leaning towards the garment more than ever before.
I myself cornered my unassuming grandmother and forced her to open up her treasure trove of sarees that have been collec.
