The discourse surrounding popular culture and marketing rose to new heights this year. Audiences, fans, and critics alike have taken space to observe, analyse and discuss campaigns or PR rollouts, with many taking to social media platforms to debrief on what worked and what didn’t. Mediaweek takes a look back at some of the best and worst pop culture marketing moments of 2024.
British singer-songwriter Charli xcx has been on the music scene for well over a decade and boasts a string of hit songs to her name. But this year, she captured attention and imagination with Brat, her sixth studio album. Brat was a full embrace of the messy, hyper-pop, indie sleaze, 2000s look, and brilliantly mismatched with vulnerable and brutally honest prose about generational trauma and contemplating motherhood.
Her edgy image was coupled with the intentional album art cover of a lime green square brat. imposed on it. She worked with New York-based creative tech company, Special Offer Inc.
, to get the album art and packaging right. Charli told Vogue Singapore : “I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong. I’d like for us to question our expectations of pop culture—why are some things considered good and acceptable, and some things deemed bad? I’m interested in the narratives behind that and I want to provoke people.
I’m not doing things to be nice.” The aesthetic and club-heavy sound gave her an edge in the pop space. It .
