Monday, October 7, 2024 Yazd, a province celebrated for its industrial legacy, is embarking on a transformative journey towards green tourism as part of its innovative “New Yazd” strategy. This initiative aims to replace traditional tile and ceramic manufacturing with a robust tourism sector that prioritizes sustainability. The decision comes in light of pressing environmental concerns, particularly regarding water consumption and pollution linked to existing industries.
Recent discussions among local entrepreneurs and tourism experts highlighted the necessity for this shift. Historically, Yazd has been a center for tile and ceramic production, employing around 250,000 individuals, with approximately 100,000 of them coming from outside the region. This influx has notably impacted the local culture, especially in areas such as Ardakan.
The New Yazd strategy focuses on cultivating green tourism as a more sustainable and ecologically sound alternative. This initiative aligns seamlessly with Yazd’s unique ecosystem, located at the edge of the desert, and its rich historical and cultural context. In recognition of its tourism potential, Yazd has been named the 2024 Tourism Capital of the Asian Dialogue Forum (ACD), positioning itself as a prime destination to showcase its diverse cultural and environmental treasures.
Additionally, the historical heart of Yazd was designated a UNESCO World Heritage site in 2017, further enhancing its appeal to international tourists. The fort.
