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MILAN , Sept. 30, 2024 /PRNewswire/ -- From September 26 to 27, Xiaohongshu partnered with VOGUE Business to host the Digital Silk Road: Pioneering the Future of Luxury Lifestyle summit in Milan, Italy . As the exclusive strategic partner, Xiaohongshu gathered global industry leaders on the international stage to explore digital branding strategies and innovative marketing ecosystems in the Chinese market.

At the core of the summit, Xiaohongshu moderated a roundtable discussion on emerging consumer trends in healthcare and wellness, showcasing the evolution of China's health industry and providing forward-thinking marketing solutions for brands aiming to navigate the sector. Today, Xiaohongshu has established itself as a hub for sharing healthy lifestyles and a comprehensive resource for wellness enthusiasts. With a vibrant community of over 150 million health-conscious users, the social media platform has become a catalyst for trending topics such as skin brightening and anti-aging, healthy weight loss, hair care, nutritional balance, therapeutic exploration, and stress relief, underscoring the shift towards healthy lifestyles and health management, as well as new business opportunities fueled by changing health habits.



At the roundtable titled Navigating the new tools for digital success, Rex Zhang , General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Divison at Xiaohongshu and Jayden Wu , Head of the Healthcare and Wellness Industry Division .

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