MILAN , Sept. 30, 2024 /PRNewswire/ -- At the recent Milan Fashion Week, the world's premier fashion showcase, a wave of new trends emerged, notably in the realm of home decor. Here, fashion and home furnishings merged seamlessly, signaling a novel trend.
Xiaohongshu, in collaboration with VOGUE Business, hosted the VOGUE Business Milan Digital Summit themed "The Digital Silk Road: Pioneering the Future of Luxury Lifestyles" during the week. Mr. Shawn Li , General Manager of Commercial Durable Goods Business Group at Xiaohongshu, was one of the speakers on the "Tapping Lifestyle Trends: The Micro-Cultures Driving Engagement" panel.
The summit, which explored the evolving concept of home living, provided profound insights into the changing lifestyles and preferences of today's youth in China . It introduced innovative ideas and trends that are reshaping how young people envision their living spaces, offering avant-garde perspectives for brands on consumer engagement. The event also sparked a new discourse on aesthetics in home and lifestyle, creating a confluence of fashion, art, and daily living.
Xiaohongshu: A Go-to Social M edia P latform for Tens of Millions of Users Finding Home Inspiration Aligning perfectly with Xiaohongshu's human-centric values, consumers are increasingly seeking harmony between their home environments and personal lifestyles. As a lifestyle community beloved by youth, the social media platform excels in understanding people's needs, gaining insights .
