Monday, September 9, 2024 The World Travel Market London has revealed that this year’s event will be its largest yet, with an anticipated 7% growth and an expansion into new halls at ExCeL London, showcasing the booming global tourism industry. Scheduled for November 5-7, the World Travel Market is set to feature approximately 4,000 exhibitors, including tourism boards, hotel brands, transport companies, technology providers, and premium experiences. Over 80 new exhibitors are already confirmed to participate in this global event.
The destination market has seen impressive growth, with a 9% rise in participation. Over 135 National Tourism Organisations are confirmed to attend, accompanied by a broad range of cities and regions. Africa stands out as the fastest-growing region at the event, propelled by post-pandemic strategies from nations like Morocco and Egypt.
The event has also seen a surge in non-destination travel brands, with a remarkable 71% increase in exhibitors in the newly introduced ‘Experiences’ zone. Additionally, accommodation brands have grown by 22%, while the technology sector has seen a 16% increase in participation. First-time exhibitors include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee, and Stripe Payments, with more to be announced soon.
Juliette Losardo, Exhibitor Director, WTM London commented: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record. We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations; there are some big new brands this year and we’re very excited to welcome them! “World Travel Market truly is home to the world’s travel trade, and this gathering of over 45,000 verified travel professionals represents the most influential meeting point in the travel and tourism calendar. “This year WTM is gearing up to provide the busiest and most inspiring three days it’s possible to have in travel.
It’s a place to learn, network and do business – a place to ensure you’re set up for the year ahead..
