Woolrich’s Black Label, the premium line of “wanderluxe” men’s fashion helmed by , is hitting the retail floor, and the brand is banking on its debut. “We’re very excited about the launch,” said Stefano Saccone, chief executive officer of in a joint interview with Snyder. “We’re bringing new consumers into the Woolrich brand through Todd.
Of course, we are interested in speaking to a global consumer who’s looking at what’s happening in the market, what’s happening in the menswear space globally, and that knows ’s name, and maybe, in some cases, knows Todd Snyder’s name more than they know the Woolrich name. It’s exciting to see that we’re getting existing consumers, loyal consumers, but we’re also bringing in someone who, for our stores, is new to our business,” he said. The American menswear designer was named to the post in November 2023, tasked with leading a more premium-line part of the Woolrich universe.
The at last January’s Pitti Uomo, as part of the Todd Snyder brand’s show at the trade fair as its guest designer. Woolrich is taking a selective approach for Black Label, in sync with its higher end positioning and luxe feel, rooted in the outdoorsy lifestyle and fashion offering Woolrich is known for, reinvented under an upscale lens. The CEO explained that they are leveraging Woolrich’s and Todd Snyder’s own brick-and-mortar and online direct retail, resorting to just a handful of global wholesale accounts for meaningful pa.
