The two actors who have done the most for saree sales in present times are Vidya Balan and Allu Arjun. After Pushpa 2, many men in the country are rummaging their wives’ wardrobe for sartorial liberation. Heroines in earlier generations got into a saree as dexterously as skirts and pants.
Asha Parekh, Saira Banu, Sadhana and Sharmila Tagore ruled the 1960s in slacks and saris. In the 1970s, Hema Malini was the ultimate dream girl of the masses even though she had a saree-clad conservative image to follow. And in the 1980s, Sridevi and Rekha lived half their lives in their national costume without being branded behenjis.
Somewhere down the line in the progress towards this millennium, our film industry lost its respect for the saree. Fashions were dictated by the music videos aired around the clock on MTV and Channel V. With the fashions attitudes also underwent a sea change.
Heroines no longer needed to cover themselves from head to toe to appear “decent”. That was a welcome change from the earlier concepts of morality where skirts, preferably those with slits in them, were equated with wantonness. ALSO READ: Allu Arjun Introduces Brand New Pushpa 3 Catchphrase At Pushpa 2 Success Event In Delhi And It's Fiery One unfortunate fallout of the sartorial revolution was the change in attitudes that accompanied the revamped wardrobe of an average heroine.
To be young was to be forever in skirts. Sarees became synonymous with a downmarket-ness and a middleclass existence. To a.
