TORONTO — The branding is new, and the website is new, but the heart and soul of Goway is as steadfast and true as when the company launched decades ago. Goway founder Bruce Hodge and the Goway executive team showcased that heart and soul at an event for ‘the new Goway’, high atop the TIFF Bell Lightbox in downtown Toronto. After introducing the new look earlier this year , Goway rolled out the red carpet at last night’s event for industry partners including airlines, tourism boards, retailers and media.
Hodge said he remembered Goway’s early days very well – back when “the first reservation was by telegram.” Fast forward 54 years and the travel company’s new res system “took five years and mega-millions of dollars to develop,” said Hodge. He added that the new system “gives us the ability to sell complicated FIT travel, and that’s the kind of travel we specialize in for Globetrotters.
We believe the new Goway is a company of the future, and we believe in travel too.” Bronwyn Hodge, Goway’s VP Communications & Corporate Affairs, said the new look hasn’t changed what Goway is all about: “It’s all about the people, a spirit of innovation, trust and family values.” TRIPS TO 115 COUNTRIES ON ALL 7 CONTINENTS “The new brand is a big part of who we are today,” said Mitchell Fawcett, Goway’s VP Marketing, who joined the company four years ago to spearhead the rebrand.
Goway now offers 115 countries on all seven continents, with four- and f.
