Ranchi: As winter season is slowly setting in coupled with Diwali later this month, the city's clothing market is gearing up for an increase in demand for warm clothing and festive attire. Retailers are stocking their shelves with winter necessities like coats, sweaters, and thermal wear, while many fashion brands have initiated early holiday sales to entice customers who are looking to refresh their wardrobes for the cold weather and upcoming celebrations. With the drop in temperature, the markets are witnessing a surge in activity.
Retailers are emphasizing both affordability and fashion, offering collections that cater to a wide range of customers. Rajesh Kumar, a store owner in Upper Bazar, said, “We are expecting a sharp rise in demand this winter. Last year, sales were strong, but with the festive season coinciding with the colder months this year, we’re preparing for an even busier season.
People want both warm clothes and something trendy to wear for Diwali and Christmas celebrations.” Shoppers are eager to expand their wardrobes with versatile pieces that can be worn for both casual occasions and festive gatherings. Priya Tiwari, a shopper at Upper Bazar, said, “We started to get our winter collection earlier this year.
This will be convenient for us; we're taking advantage of the discounts. We see special deals on festive wear, that's so exciting.” Some retailers are confident that the combination of winter chill and festive spirit will propel sales to unp.
