Read This Wine buffs tricked into drinking cheap vino from budget supermarket By Andrew Young Published 6th Aug 2024, 09:08 BST Comment Wine buffs at a showjumping event were tricked into drinking gourmet wine - that actually came from Aldi. The hilarious video shows a flamboyant master of wine – known as Justin Youraldi – pouring out measures of red, white, and rosé to the upper echelons of society. While they thought they were sipping on exotic grapes from the world’s most exclusive vineyards, typically costing nearly 10 times the price, they were in fact enjoying more modestly priced wines at under a fiver.
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This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. Some were even coaxed into putting their ears to glasses of bubbly to see if they could identify the more expensive-sounding fizz. The spectators spoke eloquently about the aromas, balance, acidity, and earthiness of the vino, with some even boasting about their extensive wine knowledge – before the big reveal.
One surprised wine taster said: “I can’t believe that. I’m staggered. I’m off to Aldi, you’ve won a customer”.
Another priced a £7.99 bottle at £30 to £40 and was shocked to hear they’d been tricked by the supermarket’s wine. Advertisement Hide Ad Advertisement Hide Ad An actor poses as a fake luxury wine merchant with a real stall at The Royal International Horse Show as Aldi goes undercover to showcase the supermarket's great-value wines | Ben Stevens/PinPep Budget supermarket wine triumphs Aldi’s mistress of wine, Sam Caporn, said: “The specially selected Toscana Rosso which we see sampled in the undercover clip has a nice youthful colour with notes of red cherries, herbs and blueberries with fine, but evident tannins on the finish.
” The wine, according to influencer TheWineWally, is reminiscent in flavour of Tiganello, known for being a favourite of Meghan Markle, retailing for around £150. The main difference is the price point, with Toscana Rosso retailing at just £7.99.
Sam Caporn added: “My top pick of the wines that fooled Justin Youraldi’s customers is the Pierre Jaurant Cotes de Gascogne – pale and fresh with delicate green aromas of herbs, grass, elderflower and citrus.” Advertisement Hide Ad Advertisement Hide Ad It follows data from the supermarket that its wine sales soared by 23 per cent compared to last summer. And its research of 2,000 wine drinkers found 43 per cent serve a low-cost wine and received compliments, while 38 per cent believe many more expensive options are overrated.
A quarter (24 per cent) admit they wouldn’t be able to tell the difference between a £5 and £50 wine | Ben Stevens/PinPep Great value and quality wine A quarter (24 per cent) admit they wouldn’t be able to tell the difference between a £5 and £50 wine and 40 per cent agree that wine rules are snobbish. Over half (55 per cent) of these fill a glass to the brim rather than measuring it out, and 38 per cent drink rosé all year round, with 49 per cent serving red directly from the bottle ignoring advice to let it ‘breathe’ first. Advertisement Hide Ad Advertisement Hide Ad In fact, over a quarter (27 per cent) of drinkers mix lemonade and wine, and 12 per cent have even added a cube of ice to a glass of red, and 17 per cent believe that rose is made by mixing red and white wine.
When shopping for wine, 29 per cent simply opt for the cheapest bottle. And just 14 per cent are influenced by the advice of wine experts compared to 42 per cent are swayed by a special offer. On average, drinkers will pay £9.
24 for a bottle – but will fork out up to £16 for good quality bottle. Advertisement Hide Ad Advertisement Hide Ad A spokesperson from Aldi added: “It’s clear from our research that customers are focused on great value and quality wine. We’ve seen a 23 per cent increase in sales of our wines this summer as shoppers explore our expertly curated wines.
” Continue Reading Related topics: Wine Spectators Video Aldi Supermarket RED Data Meghan Markle Comment Comment Guidelines National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.
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