Fashion has aided storytelling in African music videos, using style and beauty to convey emotion, promote our culture, and identity. In this brief exclusive chat with NONSO CHILAKA, popularly known as ‘WHYTACE’ , a talented fashion stylist who has made a significant impact in the Nigerian entertainment industry by styling top Nigerian artistes for their music videos, he talks about his journey, inspirations, and the importance of fashion in storytelling, particularly in music videos, and highlighted the skills and qualities necessary to succeed as a stylist. EGUNGWU CHUKWUKA brings excerpts: Tell us about yourself and the work you do? I’m known professionally as ‘Whytace’, a seasoned fashion stylist with a passion for helping people look and feel their best.
My work includes trend analysis, wardrobe curation, and creating visually compelling looks that align with my clients’ personal style and image goals. How did you get started in fashion styling, and what was your journey like? My journey into fashion styling began with a love for creative expression through clothing. I started by honing my skills and building my portfolio.
Over time, I developed my unique aesthetic and cultivated relationships within the industry. Tell us about some of those you’ve worked with as a fashion stylist. I have worked with many notable/ renowned musicians, actors, and influencers who value authenticity and creativity in their style choices.
While confidentiality is paramount, I ca.
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