"Neo-medievalism" is emerging as a consumer trend, according to creative agency Wonderhood Studios. The trend embraces medieval aesthetics and reflects a rejection of modern tech culture. Fashion, home decor, and mead sales are key areas influenced by neo-medievalism, per Wonderhood.
With Brat Summer fading further into the rearview mirror, it's time to look ahead to the next consumer trend set to sweep the internet. You might want to prepare yourself for a year of "neo-medievalism." AD That's the key takeaway from a new report by Wonderhood Studios, a UK-based creative agency and production company.
Wonderhood examines data from social media , Google Ngram , and other sources to produce an annual consumer trends predictions report for its marketer clients. "The future is medieval," Jack Colchester, the head of data and insight at Wonderhood, wrote in the report. Related Video Ad spend is growing, says General Mills' chief brand officer, Doug Martin, as more people eat at home to save money Think cloaks and blacksmithing, all washed down with lashings of mead, the ancient honey-based alcoholic drink.
Colchester said the medieval trend taps into two prevailing consumer attitudes: A lust for nostalgia and the renunciation of an always-online culture. "Neo-medievalism is the embrace of all things medieval in the face of growing rejection of modern tech-centric culture," Colchester wrote. AD A growing embrace of Gothic and medieval fashion Camila Cabello wore a Gothic gown and ma.
