If you've ever caught yourself longing for a simpler time when it was all about yo-yos and cassette tapes, you're not alone. or signup to continue reading A wave of nostalgia is sweeping through, and it's more than just a passing trend - it's a reaction to the dizzying pace of change that defines modern life. We've entered an era where technology is moving faster than we can fully embrace it.
The rise of artificial intelligence and the relentless pressure to always be on have created a pervasive sense of overwhelm. We swipe, scroll, and stream through life, bombarded by information, expectations, and the constant noise of notifications. It's no wonder, then, that a whole lot of us are retreating into the comforting embrace of analog and simpler times.
Nostalgia culture is like our collective sigh of relief, a pause button for our overstimulated brains. We crave tangible, slower experiences that ground us in a world that often feels untethered. When everything can be downloaded, streamed, or is stored "up in the cloud," holding something tangible - a record, a magazine, or even a photograph - feels strangely radical.
In a recent study by ThinkerTank, in which we surveyed over 1000 people, we found that nearly two-thirds (64 per cent) of Australians want to spend less time online in 2025. And it turns out it's not older Aussies but actually younger generations who are looking to buck the trend, with Gen Z and Millennials far more keen to pull back than Gen X and Baby Boomers. O.
