Univision executive highlights how production contributes and benefits from the island as a venue 25 de julio de 2024 - 5:50 PM As this newspaper reported a few months ago, the José Miguel Agrelot Coliseum was chosen as the venue for Univision’s Premios Juventud 2024 for the third consecutive year. Today, hours before the start of “the hottest party of the summer,” the senior vice president of Consumer Marketing and Talent Strategies of the Hispanic television network, José Morales spoke with El Nuevo Día about how the production contributes and benefits from the island as a venue. --- Lee este artículo en español.
--- “I am very happy to be here for the third year celebrating Premios Juventud in my homeland,” said the Puerto Rican. A ccording to the executive since his debut at the San Juan venue, the door of negotiations between the company and the island was wide open. Beyond the beautiful natural landscapes, the incomparable nightlife of the metropolitan area and the human quality of the Puerto Ricans, the contributions of the Puerto Rican people to Premios Juventud are incalculable.
Morales, likewise, said that, in the end, the gain is bidirectional. “We are bringing between 300 to 400 people from abroad, between Univision employees like me, and production, and technicians who handle the day-to-day and television signals. But indirectly, with all the people who benefit, who live on the island, who get jobs in these days tied to Premios Juventud, without a doubt, we reach 1,000 direct and indirect jobs that are hired here in Puerto Rico,” he explained.
In the midst of rehearsals for the musical event, which will take place tonight at 7:00 p.m., the Puerto Rican emphasized that visitors, in turn, consume, pay for airline tickets and set aside space for entertainment.
Thus, Puerto Rico and Univision are the big winners of Premios Juventud 2024. “When we came the first year we didn’t think it was going to be so fruitful for us and for the island. The second year they asked me why we came back and I said because it was wonderful.
Already the third year proves that Puerto Rico is positioned in important places for us to continue working on our productions. The ones we do ourselves and the ones we contract with third parties that can come to record content for Univision,” he said. In 2022, the nineteenth edition of the awards was seen by more than 6,000,000 people, according to what was detailed at the time.
Therefore, in 2023, the network did not hesitate to literally move to the island with all its productions. Throughout the week, programs such as “Despierta América” , “Primer impacto” and “El gordo y la flaca ” were broadcast from the island. Since good things don’t change, the well-known network repeated the formula this year.
The “Desiguales” program with Puerto Rican Adamari López, Karina Banda, Amara “La Negra”, Migbelis Castellano and Dr. Nancy Álvarez joined the list of programs. A post shared by Maripily (@maripilyoficial) Regarding the expectations for the big night, Morales assured that the audience will enjoy a wonderful show.
“It will be opened by Wisin , there is a great diversity of genres and ages, it is called Premios Juventud, but we are seeing how the youth is getting attached to the ‘oldies’, that’s why we are also seeing a little of what was successful a few years ago”. Before continuing with the labor day, the Puerto Rican made two invitations to his compatriots. “Attendance and tune in,” he pointed out.
“These musical events continue to validate that yes, they are important for the consumer. What is music, what is sports, what is news, will obviously always be attractive and we need you to watch us on Univision tomorrow at 7:00 p.m.
,” he concluded. In Puerto Rico, the broadcast will be on TeleOnce. --- This content was translated from Spanish to English using artificial intelligence and was reviewed by an editor before being published.
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