This article was first published on August 20, 2000 It is difficult to pinpoint the exact moment when the required postcode for being a hip, happening Londoner swung from: Notting Hill in the west (W11) to Shoreditch and Hoxton in the east (EC2). But swung it has, and with considerable force. West London, with half its workshy trustafarians, low-rent creatives, minor celebs and the type of wealthy homeowner more into buying a postcode than a property, is officially old hat.
Thank God. Arty, fashionable and entrepreneurial east London, on the other hand, is hotter than hell, groovier than a night at Studio 54, and the new Soho, Notting Hill and downtown New York all rolled into one. Soon they’ll be saying it’s the new black.
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