This article contains spoilers for Squid Game. Netflix’s Squid Game isn’t a particularly subtle TV show. It’s a screed against capitalism and wealth inequity to the point that characters say this all out loud, in the dialogue, in the very first episode.
Yet since it premiered in 2021, both viewers and even Netflix itself have been gleefully engaging with the show as a capitalist enterprise. So why does everyone keep missing the point of Squid Game? Squid Game first hit Netflix on September 17, 2021 – and it might be hard to remember now, given the show is a global sensation, but at the time at least in America, it was one of those classic “drop it on Netflix and see what happens” series that wasn’t really promoted by the streamer. No screeners for the press, no rabid red carpets full of screaming fans.
.. And yet it caught on and grew almost immediately.
On Nielsen’s report for the week of September 20-26, the show clocked 1.9 billion minutes – and that was only on TV screens, and only in the US. The next week, it garnered over 3.
2 billion minutes on Nielsen’s chart , growing to become a clear viral success. The show itself didn’t seem like a likely breakout hit, given its ultra-violence and dark subject matter. Squid Game (in case you forgot over the past three years, or have yet to check out Season 2) revolves around a death game played by 456 players competing for cold, hard cash.
Run by the mysterious Front Man (Lee Byung-hun), the games are framed as.
