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The (ASX: XJO) is having a slightly positive session on Friday. In afternoon trade, the benchmark index is up a touch to 8,207.7 points.

Four ASX shares that have failed to follow the market higher today are listed below. Here's why they are falling: ( ) The Brickworks share price is down 2.5% to $27.



82. This may have been driven by a broker note out of Bell Potter this morning. According to the note, the broker has downgraded the building products company's shares to a hold rating with a $31.

00 price target. This follows the release of its full year results on Thursday, which led to its shares charging higher. Commenting on its downgrade, Bell Potter said: "[W]e continue to see further value in BKW, however have downgraded to Hold in accordance with our rating structure.

" ( ) The Cettire share price is down a further 5% to $1.82. Investors have been selling this online luxury products retailer's shares since they rocketed almost 80% higher on Tuesday.

Some investors may be locking in gains after such a strong jump. Especially given that conditions in the global luxury products market are not great right now. Tuesday's massive gain was driven by news that the company's auditor finally .

( ) The Endeavour share price is down almost 4% to $4.92. This has been driven by that the drinks giant's CEO is stepping down.

According to the release, after 30 years with the business, including more than six years as CEO, Steve Donohue and the board have determined that now is the right ti.

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