Elon Musk's turbulent leadership at X is facing challenges on several fronts. The platform is contending with a marked drop in user engagement following the elections, while a separate legal confrontation is emerging. Bernard Arnault, the luxury magnate behind LVMH, is taking legal action against X over alleged copyright violations involving his newspapers, Le Parisien and Les Echos.
As Europe's wealthiest individual, Arnault has accused X (formerly Twitter) of content theft, with the lawsuit jointly filed alongside his French newspapers. The case, co-plaintiffed by Le Figaro and Le Monde, asserts that X has breached new copyright regulations by using their content without obtaining the necessary permissions or providing due compensation. X's refusal to negotiate with French news publishers, in contrast to Google and Meta, has led to a legal dispute that will be heard in a Paris court next May.
This case will pit the world's wealthiest individuals, Arnault and Musk, against each other. Arnault, the Chairman and CEO of LVMH, and Musk have frequently exchanged positions as the world's richest men in recent years. Arnault's net worth has decreased by $36 billion this year due to diminished demand for luxury goods from Chinese consumers.
Conversely, Musk's net worth has significantly increased, particularly after Donald Trump won the US presidential election. The billionaire, a prominent supporter of the Republican candidate, is anticipated to assume a senior position within the .