The sales of Genesis automobiles have risen from less than 7,000 units in 2016 to over 69,000 in 2023, per CNBC.com . But, despite the brand's success, it's still unfamiliar to many drivers, which is why Claudia Marquez, the Chief Operating Officer at Genesis Motor North America, told CNBC that awareness of the brand remained Genesis' greatest challenge.
For those unaware, Genesis is a luxury brand by Hyundai, in the same vein as other offshoot premium brands like Lexus (which is owned by Toyota) and Acura (which is owned by Honda). While Genesis Motors may be owned by Hyundai, a South Korean automaker, its vehicles are designed and manufactured separately from Hyundai models. The cars are built in Korea, Germany, and the U.
S., with their GV70 electric crossover coming from a new facility in Alabama, according to CoPilotSearch.com .
The luxury brand wasn't always independent, but Hyundai and Genesis split into two brands for a specific reason. The short answer is no, Genesis is not just a fancy Hyundai . While an early Genesis model did debut with a Hyundai badge, the luxury brand has since splintered off Hyundai and become its own entity.
With a variety of extravagant sedans and crossover SUVs, Consumer Reports admits it is taken aback by the fine details, smooth ride, and the inclusion of cutting-edge safety systems on Genesis vehicles. We got an opportunity to test out one of these models with our 2024 Genesis GV70 3.5T review and came away impressed, although we acknowled.
