Omoda . The name is easy to pronounce in English, and like all new Chinese brands entering our car market, it is becoming increasingly familiar. Some of you may even have already seen the Omoda 5 live, which is being campaigned for launch in recent weeks.
What does Omoda stand for? The letter 'O' comes from the word 'Oxygen', while 'Moda' stands for 'fashion' and 'modern'. It is a very young brand, born just two years ago, thanks to the large Chinese group Chery , which first introduced it in Russia and Kazakhstan (it was October 2022) with the Omoda C5 (rebadged from the Chery Omoda 5 crossover of the same name). Chery's chairman Zhang Guibing said, in fact, that it is aimed at fashion-oriented, 'dynamic and avant-garde' customers.
In some markets Omoda - led by Steve Eum, vice-president and general manager of design for Chery in China - is positioned as a luxury brand compared to the more mainstream Chery, and in Europe it arrives together with Jaecoo , the other brand (positioned higher than Omoda) under which Chery sells its cars outside China. Omoda, company profile Omoda, technologies Omoda, cars Omoda, research and development Omoda, company profile Before talking about Omoda, it is necessary to recall who the Chery Group, China's largest exporter for 21 years, is. It comprises 300 subsidiary or affiliate companies, with more than 80,000 employees in China and is based on a corporate structure spread over five continents.
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