Matilda Djerf, Djerf Avenue, Aftonbladet, Workplace Misconduct, Matilda Djerf, founder and CEO of the Swedish fashion brand Djerf Avenue, has responded to recent allegations of fostering a toxic work culture within her company. The backlash follows a detailed report published by Swedish outlet Aftonbladet , which featured accounts from 11 current and former employees. In an Instagram post shared on Tuesday, Djerf, 27, addressed the claims after days of silence, stating that her priority had been to meet with her team and listen to their concerns.
Djerf Apologizes for Shortcomings in Leadership “Over the past few days, I’ve kept quiet on social media,” Djerf wrote in her statement. “My highest priority has been to meet with the Djerf Avenue team and speak to them. I am fully aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you.
” Expressing remorse, she continued, “I am genuinely sorry to anyone I have hurt or let down.” Djerf acknowledged the challenges she faced as a first-time entrepreneur and leader. “When I started Djerf Avenue, I never expected the company to grow into what it is today, with so many team members and so much responsibility.
I wasn’t ready.” Djerf admitted to falling short in her leadership role, particularly during moments of high stress. “I had never led a team prior to this, I had never built a company prior to this, and under a lot of stress, high tempo, and naivety, I .
