A major whisky brand which has its roots firmly in Moray has partnered with one of the world’s most iconic football clubs. Chivas Regal secured a multi-year partnership with English Premier League side Arsenal this week. Strathisla Distillery in Keith produces the blended Scotch whisky and the brand will now become the club’s first official whisky partner for the 2024/25 season supporting both Arsenal’s men’s and women’s teams.
Nick Blacknell, Chivas Global Marketing Director, said: “Our partnership with Arsenal goes beyond whisky and football: it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. “The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. “We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.
” The partnership will bring a taste of Speyside to the London club’s opening fixture of the new season against Wolves today (August 17). That has seen Chivas Regal team up with a selection of local Arsenal pubs including the newly reopened Drayton Park to buy supporters a round of Chivas Highballs. Chivas and Arsenal will also be celebrating the first Arsenal Women’s game at the Emirates Stadium, by bringing their Chivas Highball giveaway to their first match on September 22 against Manchester City Women.
The company is also set to launch a new Chivas Regal bar within Dial Square. Juliet Slot, Chief Commercial Officer at Arsenal, added: “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition.
“We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”.
