Sometimes an item of clothing can stalk you. You see it everywhere, like a paranoid obsessive who keeps seeing the same face. A leopard print vest here, a quilted jacket there, a pair of balloon trousers everywhere.
Luckily, street style spotting in London right now feels easier than ever. Three brands have emerged from the past year as obvious victors of the scene, so openly coveted and ubiquitous that you almost wonder if they’ve secured a brand deal with half the city’s population. First, there was the undisputed champion of the festival season – as pervasive as the fashionable football shirt and fluffy bucket hat combo, if not more.
Peachy Den, the London-born womenswear brand beloved by the likes of Mia Regan, Princess Nokia, and Maya Jama. It’s rare that one individual look by a brand can rule festival season, more often it’s a style which can be replicated by many brands (i.e bubble skirts), or a general trend (i.
e the coquette look). But this summer, the Peachy Den ‘Cindy’ set – a simple, skin tight co-ord made up of a shirred gingham top and shorts – had the stylish London crowds in a clear chokehold. “I think Olivia Dean performing The Cindy Set at Glastonbury last summer established it as the go to festival look,” says Peachy Den founder Isabella Weatherby, who set up the brand in 2019 in pursuit of creating “clothing that my friends and I wanted to wear”.
“Product wise,” she says, “I couldn’t find a brand that was making high qual.
