While many musicians , producer is a big proponent of artificial intelligence, and uses it regularly in his workflow. He’s even a Strategic Advisor of . Timbaland’s endorsement of the AI music creation firm has been shared on the company’s YouTube channel.
Opening with a shot of the producer grooving along to a Suno-generated track, Timbaland enthuses: “I just love innovation. I love things that can take what I’ve been doing for 30 years of my life and make it better.” The video then showcases a section of Timbaland’s creative process, which has become highly entwined with AI.
He takes advantage of Suno’s Covers feature in particular, allowing it to remix his latest single, . “Suno is the tool – it’s the tool to turn your music into something that you have never heard,” he says. At the centre of his excitement is how refreshing Suno feels to use.
“I haven’t been excited about a tool in a long time,” he explains. “I loved Ableton when it came out, but [Suno] is the new everything..
. I’m like a kid. It’s like I’m 19 years old.
It’s like falling back in love with the purity of creativity.” Timbaland is also to create a remix of his new song using Suno AI, with a total of $100,000 up for grabs. Speaking to about the partnership, Timbaland has waxes lyrical about Suno, claiming he uses it for 10 hours a day.
He’s so fond that he even calls Suno “Baby Timbo”, apparently. Asked about the lawsuits aimed at AI regulation, Timbaland is un.
