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When stepped onto the stage at San Francisco's Chase Center in September, he wasn't just making a rare public appearance; he was sending a message. Clad in a self-designed T-shirt emblazoned with the ancient Greek phrase "πάθει μάθος" ( ), the CEO ignited curiosity among the thousands gathered for the live recording of the podcast. He described the phrase as a "little family saying" borrowed from the tragedian Aeschylus, translating it as "learning through suffering.

" But this phrase carries a depth of wisdom that resonates profoundly with the journey of startup founders. As someone who began his career teaching ancient Greek, I can attest that is rich in meaning. The word encompasses learning, wisdom and knowledge, while "pathos"—the root of empathy and passion—captures a fusion of emotion, experience and suffering.



Together, they convey the idea that profound understanding arises from personal trials. Zuckerberg's choice to advertise this aphorism is more than a fashion statement; it's a reflection on the startup experience and a master class in authentic communication. In recent weeks, the tech world has been abuzz with discussions about "founder mode.

" Startup leaders are challenging the notion that they should blaze a trail, then step aside in favor of professional managers. Instead, they're advocating for an intense, hands-on approach characterized by obsessive attention to detail and deep emotional investment in their company's mission. This realignme.

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