What about The Row makes its take on a simple sweater that much better than a version by, say, Gap? The Row, a luxury label founded in 2006 by Mary-Kate Olsen and Ashley Olsen, has become widely recognised – revered, even, by certain fashion writers – for its interpretations of wardrobe staples sold at big-box chains and high-end department stores alike. It has also become known for the prices it charges for such items: US$1,420 (approximately RM6,220) for a turtleneck, US$990 (RM4,340) for jeans, US$1,490 (RM6,530) for a pair of sneakers, US$990 (RM4,340) for silk-and-acetate hotel-style slippers. Those prices, along with the clothing’s unadorned nature, placed The Row among the brands emblematic of the trend known as quiet luxury, a form of cosplay associated with “old money” dress codes.
Occasionally, The Row will offer deep discounts on its products at sample sales, like one held this week at the Metropolitan Pavilion in Manhattan. Some people waited in line for as long as 15 hours to enter when the sale opened to the masses (an invitation-only preview was held the day before). Others, like Samantha Braucht, a 39-year-old stay-at-home mother and content creator in New York City, paid line sitters hundreds of dollars to hold them a place in line.
The Row is for a “very New York fashion girl”, Braucht said. “It’s honestly overpriced for what it is, but it’s very good quality.” “People come to New York with a dream and they have to keep up with the Jo.
