Paneer, a staple in Indian cuisine, is beloved for its versatility in everything from appetisers to rich curries. However, a recent controversy has left many consumers wondering whether the paneer they enjoy is actually authentic. The debate erupted in October 2024, when a Gurugram-based social media user accused food delivery giant Zomato of supplying “fake paneer” made from vegetable oil.
The product, labeled as “Analogue Paneer,” was advertised as suitable for tikkas and gravies. This claim sparked widespread discussion on social media about the health risks and authenticity of such substitutes. As food delivery becomes a regular part of urban life, concerns have arisen over the potential health implications of consuming analogue paneer.
While selling this substitute is legal in India, the Food Safety and Standards Authority of India (FSSAI) mandates that it be clearly labeled as “non-dairy” to avoid consumer deception. Non-compliance with this regulation can result in penalties. Analogue paneer, also known as synthetic or fake paneer, is a non-dairy product made by replacing milk constituents with non-dairy ingredients.
This product is designed to mimic the appearance and texture of traditional paneer, but it doesn’t provide the same nutritional benefits. Manufacturers use vegetable oils, starch, and emulsifiers to create a cost-effective substitute for dairy-based paneer. Analogue paneer costs roughly half as much as its dairy counterpart, but it lacks the .
