W hat do Andrew Lloyd Webber , Drake and a gaggle of roadmen have in common? Well, they all wear Canada Goose coats. At Tuesday’s farmers’ march in London , the multi-millionaire composer surprised onlookers by donning a beige number from the Toronto-originated winter coat brand – better known as the unofficial uniform worn by teenage and twentysomething bad boys. “Andrew Lloyd Webber wearing Canada Goose is sending me,” one amused person posted online.
Aside from Lloyd Webber, the rest of the protesters at the march were decked out in Barbour jackets. And while the brand’s classic wax coat is worn predominantly by rural dwellers, sporting a Barbour also screams that you come from old money and know how to pluck a pheasant . This all got me thinking: what do our coats really say about us? Since temperatures are dropping below freezing from now until February, your coat is about to become the most important item in your wardrobe .
And, whether it’s intentional or not, your outer layer is the message you’re giving out to the rest of the world. If first impressions do actually matter, those who meet you in these frosty months could make cruel judgements about you, just like the Gen Zs who judge millennials for the length of their socks . It’s dangerous territory.
So, is your jacket an indicator of how you voted in the last election? Or do you look like you’re 35 going on five because you’re wearing a duffle coat? And crucially: are you wearing a brand that .
