What a stink! Bella Freud's perfume brand goes broke after challenging year By Richard Eden for The Daily Mail Published: 00:21, 29 June 2024 | Updated: 01:04, 29 June 2024 e-mail View comments Her father bequeathed a £96 million fortune, but has Bella Freud mislaid her own Midas touch, for the moment at least? I ask because the acclaimed fashion designer — one of 14 children Lucian Freud acknowledged as his own — is bidding farewell to what has been described as her 'luxury fragrance brand', Bella Freud Parfum. Despite selling scented candles at £50 a piece and, in a familial nod to her great-grandfather, Sigmund Freud, a creation called 'Psychoanalysis Eau de Parfum' — £165 for 100ml — the company is now in liquidation. It's a rare setback for Bella who has enjoyed success in interior design, film-making and publishing, as well making clothes which enjoy a 'cult following' among the likes of Sienna Miller , Olivia Wilde and Kate Moss, — the last of whom posed, naked and pregnant, for Bella's father, with the resultant portrait selling for £3.
9 million. Bella declines to comment on the fate of her eponymous fragrance business, but observers note that its parent company, Bella Freud Ltd, has itself battled through a challenging year which has seen its assets dwindle from £900,000 to just over £100,000. Bella has enjoyed success in interior design, film-making and publishing, as well making clothes which enjoy a 'cult following' among the likes of Sienna Miller.
