With three outlets across Nigeria within a short period, Swarovski, a 129-year-old global jewelry and accessories brand, is fast increasing its footprint in the country’s retail space. The Nigerian feat, which is furthering its African expansion drive, according to the leading producer of precision-cut crystals for fashion and jewelry, is mainly because of the tremendous potential the brand sees in the country’s retail space, fueled by growing middle-class population. The feat, according to Swarovski, is possible because of the commitment of Polo Limited, the official retail partner for its products in Nigeria.
Speaking at the launch of the latest outlet at The Palms Shopping Mall in Lekki, Lagos, Jonathan Paul Minter, regional sales manager, Sub-Saharan Africa, explained that Nigeria represents a key market in Swarovski’s expansion strategy, particularly within Africa, while commending the resilience of the market among its peers in the sub-Saharan Africa region “We see tremendous potential in Nigeria’s growing middle and upper class, who have an increasing appetite for luxury goods,” he remarked. “Our focus is to establish Swarovski as a leading brand in Nigeria by combining our global heritage with localised marketing and product offerings.” With Africa and Nigeria in particular, being vital to Swarovski’s vision for long-term growth in luxury markets, the regional sales manager, Sub-Saharan Africa, expressed the company’s commitment to understanding th.
