Which? consistently crowns Aldi the UK's supermarkets, so we asked its rivals why they charge more Budget retailer Aldi is known for its affordability, and is consistently named the UK's cheapest supermarket by Which? In compiling these lists, the consumer champion platform compares the average price of a cost of 62 grocery staples from eight major UK brands. Commenting on this, Aldi's managing director of buying Julie Ashfield previously said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds. At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us.
"We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.” Aldi's budget rival Lidl usually comes in second place, with sometimes just pence between the two compared supermarket baskets. On its website, Lidl said it focuses on "keeping our ranges simple so that we can avoid 'range overload' making the most of our space in store and keep costs down, helping you to shop efficiently.
" So how do Asda, Tesco, Sainsbury's, Morrisons, Waitrose and Ocado compare? For October, Which? found Aldi to be the cheapest again, with its average price for a basket of 62 grocery items coming in at £111.66. Waitrose was the most expensive, with its average price coming in at £142.
39. Here is a full list.
