Watsons, Drybrush Gallery partner to promote sustainable development through art

Watsons, a healthcare and beauty care chain store, prioritizes sustainable development. Joweeh Liao, the Senior Vice President of Finance, Non-Trade Procurement, and Property Development Director at Watsons Personal Care Stores (Philippines), Inc., proposed an idea to pursue these initiatives. She collaborated with the fastest-growing art gallery in the Philippines as a partnership and a significant step towards achieving the company's sustainable development goals.Interestingly, Joweeh Liao's husband, Jojo Liao, manages the Drybrush Art Gallery. Drybrush Gallery is a vibrant platform for Filipino and local artists to showcase their talents. Drybrush Gallery is a vibrant platform for Filipino and local artists to showcase their talents. The Covid-19 pandemic has impacted everyone, including artists.In response, Drybrush Gallery was established to support artists and provide them with opportunities to pursue their passion during the pandemic. The gallery champions Filipino and local artists and invites others to join this cause.In 2022, Drybrush Gallery expanded by opening two physical galleries at SM MOA Square and SM North EDSA, Interior Zone. This expansion created new opportunities for artists and art enthusiasts.The gallery also launched exhibits that support emerging artists and masters from Luzon, Visayas, and Mindanao, furthering its mission to champion local talent.At Drybrush Gallery, there is a commitment to introducing the beauty of art to new collectors and nurturing the growth of up-and-coming artists. This mission is central to everything they do, from their gallery exhibits to their support for local talent.In partnership with Drybrush Art Gallery, Watsons Philippines has launched a nationwide art competition called "Sustainable: Reimagined, Recycle for a Better Future."The competition's theme revolves around environmental care and the recycling of Watson's brand packaging, focusing on non-degradable items such as plastic containers, cellophane, and sachets.If not disposed of properly, these items can lead to canal blockages, become marine pollutants, and contribute to other environmental problems. The competition aims to raise awareness about environmental degradation, which can result from natural processes or human activities and adversely affect biological diversity and ecological health.The campaign attracted hundreds of local artists nationwide and was a resounding success. The art competition produced astounding mixed media masterpieces, with participants ranging from established artists to beginners, creating a joyful environment.Ultimately, two winners were proclaimed. Watsons, a brand committed to sustainable development, is proud to host this annual art spectacle. Drybrush will always be its partner in this endeavor and is pleased to support this cause.