Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. In the ever-theatrical world of Nigel Ng – the Malaysian-born, London-based comedian better known as Uncle Roger – a new drama unfolds along the Johor Strait, where currency differentials have long shaped the choreography of daily commerce. Standing before an Instagram audience, clad in his signature orange polo shirt, Ng delivered what might be his most audacious performance yet: a proposal to charge Singaporean customers nearly triple the price at his hypothetical Johor outpost of “Fuiyoh! It’s Uncle Roger.
” While the masses in Kuala Lumpur feast upon his RM16 offerings (reduced from the original RM18 in an act of culinary mercy, the comedian-turned-restaurateur contemplates almost doubling the price to RM28 for those bearing Singaporean passports. The suggested price difference, although likely a joke in true Uncle Roger fashion, draws on Malaysia’s long-standing dual-pricing petrol system. A post shared by Best Food Malaysia (@bestfoodmalaysia) The announcement came wrapped in Ng’s combination of business acumen and comedy.
His expansion strategy appears to follow an unusual North Star: Sweden’s furniture behemoth, IKEA. “Where there’s IKEA, there’s an Uncle Roger restaurant,” he declared, treating the relationship between meatballs and fried rice as if it were an immutable law of retail physics. His Singaporean followers, already tantalized by .
