Post Malone is the new face of UGG ! The global superstar’s partnership encompasses a global footwear campaign for the Weather Hybrid Collection, which boasts a bright “Big Sky” blue hue outsole. “I’ve been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” said Post .
“That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that’s why this is such a killer partnership.” Below, watch Post’s Lead a Horse video campaign, which was co-created by his friend Ramez “Mezzy” Silyan , longtime stylist Catherine Hahn , and photographer Adam DeGross .
The spot depicts Post coaxing his trusty but stubborn horse Jasper over a small puddle..
