Leading Pakistani watch and jewelry brand, Collectibles by Sonraj, has made history by training and inducting Pakistan’s first professional female watchmaker, Saira Akram, at its service center in Karachi. By choosing watchmaking as a profession, Saira serves as a trailblazer, inspiring young people to explore unconventional career paths that offer both professional success and personal fulfillment. Sonraj has an illustrious legacy in Pakistan’s watch industry for over five decades.
The company has been an exclusive purveyor of top global luxury brands such as, Omega, Hublot, Chopard, Breitling, Gucci, Glashütte, Blancpain, and many more. In the year 1967, The Pak-Swiss Horological Training Center came into being in collaboration with the Swiss Horology Federation. The institute offered a world-class 3-year associate diploma in watchmaking.
Later on, the institute was supported well by Rado which is owned by Swatch Group, and the WOSTEP foundation, the most prestigious watch-making institute based in Neuchatel. The institute equipped aspiring watchmakers with the skills and knowledge needed to excel in the field. Over the course of more than 40 graduating batches, the center trained hundreds of talented individuals until its closure in 2022 due to worsening economic conditions and sustainability challenges.
Sonraj, the parent company of Collectibles, established its first service center in 1976, training highly skilled individuals. Today, under CEO Rameez Sattar, the co.
