New laws in Wales could damage tourism, experts fear. Proposals for a new law that would see tourists pay to stay overnight in Wales were tabled in the Welsh Parliament last month. Local councils can introduce a small levy and compel accommodation providers to enter their names on a national register.
Visitors staying in campsites and hostels would be charged 75p per person per night, while those staying in hotels and room rentals would pay £1.25 tax per person per night. The Welsh tourist board has debuted a new campaign to celebrate joyful experiences in the country.
The campaign aims to attract visitors despite the levy and embraces the notion of ‘hwyl’. Similar to the Danish ‘hygge’ that describes the concept of cosiness and contentment with the joys of life, the Welsh ‘hwyl’ denotes the deep state of joy that comes with being immersed in the moment. “Feel the hwyl.
Only in Wales” is the board's new tagline, enticing visitors to experience the serene landscapes, adventure activities and the croeso (welcome) of the Welsh people. “Whether you're exploring the rugged coastlines, delving into ancient traditions, or sharing a meal with friends and simply enjoying the warmth of Welsh hospitality, hwyl is a feeling that can transform your visit into an unforgettable experience,” the tourist board said. Welsh ministers hope that the money raised by the levy will fund improvements to transport links and promote the Welsh language, as it could generate £33 mil.
