At a time when Jaguar is facing extreme backlash for its rebranding campaign, another legacy automotive company, Volvo, is receiving all the plaudits for its 'family-values' advertisement that stays true to the brand's roots. Post the Jaguar debacle, McDonald's senior marketing director, Guillaume Hain shared a Volvo commercial on X (formerly Twitter), highlighting the safety features of the company's recent offering, the EX90. The three-minute, 46-second ad, shot by Oscar-winning cinematographer, Hoyte Van Hoytema -- known for his work on Christopher Nolan movies like Oppenheimer and Interstellar , instantly drew the users who made the comparisons.
"Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length.
Format. Over-produced. Every comment under the ad said it immediately put (the brand) in their consideration set.
It's f**king fantastic," wrote Huin. The ad emphasised Volvo's commitment to safety, reliability, and the development of family-friendly vehicles. It was widely praised for its "pro-family" messaging with users applauding its focus on "safety, family, and connection".
"I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion," said one user, while another added: "Jaguar brand designers punching the air right now." A third commented: "I hope Jag.
