featured-image

As someone who has had the opportunity to review a wide range of vivo smartphones, from entry-level models to flagship devices, I’ve often wondered if there was any uncharted territory left for the brand to explore. But with the unveiling of the vivo V40 5G, one question comes to mind: what could vivo possibly do next to surprise us? The answer, in large part, lies in vivo’s strategic partnership with ZEISS, a German-based global leader in optics and optoelectronics. ZEISS is renowned for its cutting-edge contributions to industries ranging from healthcare to semiconductor manufacturing and camera lenses.

In 2022 and 2023, ZEISS invested an impressive €1.5 billion in research and development, and now bearing fruit in the world of mobile photography through their collaboration with vivo. Actually, this is not the first time these two giants have collaborated; they began working together in 2021.



I started wondering what new features their latest smartphone would have. Then, I found out that in the vivo V40, ZEISS has brought its unparalleled expertise to the device’s camera system, promising a leap forward in smartphone photography—not just in terms of hardware but also in how users capture images. The latest model features significant improvements in camera technology, including higher sensor resolutions, enhanced optical zoom, better low-light performance, and advanced artificial intelligence, all of which have greatly elevated the overall image quality compared to previous models.

The vivo V40 comes with not one, but three powerful 50MP ZEISS cameras. Here’s why that’s super cool: This isn’t just your regular phone camera. The OIS (Optical Image Stabilization) ensures sharp, steady shots, even if your hand’s a bit shaky.

Provided that you’re capturing a sunset or a cityscape, expect crisp, vibrant results. : Want to capture more of the scene? This ultra-wide lens has 6.5 times the resolution of standard 8MP cameras, so every little detail pops.

Perfect for scenic shots or large group photos. : Finally, a selfie camera that’s truly built for big group shots! With the AI Group Portrait feature, this lens can capture up to 30 people in one frame without anyone looking blurry. It’s perfect for family gatherings or trips with friends where no one’s left out.

The collaboration with ZEISS doesn’t stop at the hardware. Both companies have worked together on software optimizations, including vivo’s AI-driven imaging algorithms. This ensures that images taken on the V40 are not only sharper and more detailed but also maintain natural color reproduction.

For instance, which are perfect for selfie lovers, vivo’s also shine. The wide 92-degree field of view means you can squeeze in all your friends without needing a selfie stick. Plus, the f/2.

0 aperture and auto-focus work together to give you selfies that are rich in color and detail, without any awkward distortion. : The V40 doesn’t just take nice photos in good light; it excels in tricky lighting situations too. The upgraded AI Aura Light is 33 percent brighter than before, meaning your portraits look great even in low light.

And with the new , you can achieve studio-like lighting effects right from your phone. Regardless if you’re dealing with shadows or backlighting, this tech ensures that your face is well-lit and natural. Essentially, vivo is leveraging ZEISS’ research and development to create an all-around superior imaging experience, with its ZEISS Multifunctional Portrait, which are perfect for those who love experimenting, it offers different focal lengths—1x (24mm) for travel and landscape shots, 1.

5x (35mm) for environmental photography, and 2.2x (50mm) for half-body portraits. No matter if you’re snapping a scenic view or a detailed close-up, this feature got you sorted.

Want to add a unique touch to your portraits? The modes let you choose from different bokeh styles like Biotar, Planar, and Distagon. Each gives your photo a different artistic flair, adding depth and drama to your shots. If you’re into videography, the feature is your new best friend.

It creates a stunning oval-shaped bokeh that gives your videos a film-like look. With the help of AI depth calculation, it keeps your subject in sharp focus while beautifully blurring the background. Plus, the exclusive 2.

39:1 cinematic aspect ratio will make your videos look like they were made for the big screen. While the ZEISS-enhanced camera is undoubtedly the star feature, the vivo V40 has plenty more to offer. vivo has always been known for its innovative design language, and the V40 continues that tradition.

It’s not only sleek and lightweight but also feels premium. The elegant design makes it a pleasure to use and show off. Under the hood, the V40 packs a punch with Qualcomm’s Snapdragon 888 processor, ensuring smooth performance for multitasking, gaming, and productivity.

With 12GB of RAM and storage options of 256GB or 512GB, you’ve got all the power and space you need for your apps and games. The V40 is equipped with Qualcomm’s Snapdragon 7 Gen 3 and features the Ultra Large VC Smart Cooling System. This advanced cooling setup includes a large VC cooling plate and 10 temperature sensors to keep things running smoothly, even during intense use.

Battery life is a strong point too. The V40 comes with a robust 5,500mAh BlueVolt battery that supports 80W fast charging. This means you can quickly power up and spend more time enjoying your phone and less time waiting around.

For audio enthusiasts, the V40 introduces Dual Stereo Speakers for the first time. These speakers deliver 3D stereo sound with rich bass, making your music and videos sound amazing. The display is equally impressive with its 1.

5K Ultra Clear screen that boasts a 120Hz refresh rate. With 4500 nits of local peak brightness and 1200 nits overall brightness, this screen ensures crisp, fluid visuals that are easy to see even in bright sunlight. The Stellar Silver Edition really stood out to me with its sleek, premium vibe.

The timeless color paired with Fluorite AG tech adds a touch of classy elegance, while the Glossy Anti-Fingerprint Coating keeps it looking fresh by warding off scratches and smudges. Plus, the AG finish gives it a subtle sparkle that makes it look even more refined. The Nebula Purple Edition also caught my attention with its Fluorite AG finish that shimmers just right, adding a luxurious feel.

On the other hand, the Sunglow Peach Edition is inspired by the gentle hues of dawn. It has a glossy glass surface with cool magnetic ink textures that really sparkle in the daylight, giving it a warm and inviting glow. Here are the prices for the vivo V40: – 12GB RAM + 256GB Storage: P26,999 – 12GB RAM + 512GB Storage: P29,999 You can find the vivo V40 at concept stores and kiosks nationwide, as well as online through these links: There’s also a pre-order period running from September 17 to September 27.

To reserve your unit, you’ll need to put down a P500 deposit. Pre-ordering gets you a P2,000 discount off the SRP. Once you pre-order, you’ll receive a voucher to use when picking up your phone between September 28 and October 16.

Plus, you’ll get a free TWS 3e earbuds worth P1,999. vivo’s collaboration with ZEISS and the release of the V40 begs the question: where does vivo go from here? The brand has already mastered the art of balancing innovation and user experience, and their cameras, displays, and hardware continue to evolve with each new release. vivo has always been a brand that dared to innovate.

From its early days of focusing on budget-conscious consumers to its current role as a serious player in the flagship market, vivo has consistently redefined what’s possible with smartphones, particularly among photography enthusiasts who demand more from their mobile devices. Image credits:.

Back to Luxury Page