Wednesday, October 2, 2024 Visit Qatar has officially launched its global campaign, “Surprise Yourself,” aimed at positioning the country as a premier tourist destination and attracting six million visitors by 2030. This initiative represents a significant milestone in Qatar’s efforts to enhance its appeal on the international tourism stage. The “Surprise Yourself” campaign encourages travelers to uncover the unexpected and unforgettable experiences that Qatar has to offer.
By targeting families, couples, and groups of friends, the campaign underscores the country’s ability to deliver diverse and meaningful experiences. Designed to differentiate Qatar from other destinations, the campaign showcases the nation’s unique attractions. Highlights include the tranquil allure of Banana Island, the bustling energy of Souq Waqif, and the adrenaline-pumping excitement of dune bashing.
With a plethora of options for both relaxation and adventure, Qatar presents a warm, safe, and inclusive environment for all visitors. The campaign’s theme, “Moments That Stay With You,” captures the emotional bonds and lasting memories created during visits to this remarkable destination. In a modern twist, the campaign features a fresh rendition of Bobby Hebb’s classic song “Sunny.
” It will be launched across ten international markets utilizing various platforms such as television, social media, digital channels, press materials, and outdoor advertising. Eng. Abdulaziz Ali Al M.
