Sunday, August 25, 2024 Virtuoso , the leading global luxury travel network, has adopted a strategic approach to technology that emphasizes flexibility and choice for its members. Rather than imposing a singular workflow, Virtuoso focuses on meeting agencies where they are and providing them with the tools and integrations they need to succeed. Key Points: Member-Centric Approach: Virtuoso recognizes that agencies have diverse technological needs and preferences.
The consortium’s strategy is to provide a range of options and integrations to accommodate different workflows. Digital Experience: Virtuoso has recently redesigned its member homepage to offer a more user-friendly and mobile-optimized experience. Third-Party Partnerships: Virtuoso partners with third-party providers to offer a variety of tools and solutions.
Competition and Choice: Upchurch believes that competition among technology providers drives innovation and empowers members to make informed decisions. Incubator Program: Virtuoso’s Incubator program has played a crucial role in identifying and nurturing promising travel technology startups. Travel Tech Summit: The annual Travel Tech Summit showcases cutting-edge travel technology solutions and facilitates discussions on industry trends.
Generative AI: Virtuoso is exploring the potential of generative AI to enhance its offerings and provide additional value to members. Conclusion: Virtuoso’s commitment to flexibility, choice, and innovation positions the consortium as a leader in the travel technology space. By embracing a multi-platform approach, Virtuoso empowers its members to leverage the latest tools and technologies to deliver exceptional travel experiences.
.
